Locations:

Bridgman High School
Lakeshore High School
Niles High School
St. Joseph High School

Career Opportunities Include:

· Advertising and Promotion
· Marketing Manager
· Public Relations
· Sales Associate
· Sales Manager

GRADES: 11-12

Class Description

Marketing I is an introduction to marketing and the role it plays within U.S. and global economies. The course emphasis is on market strategic planning and how it is utilized within organizations to create customers and value. Topics covered are: buyer behavior, market segmentation, product planning, quality service, promotions, pricing, and managing channel relationships.

Marketing II is designed to expand on the basic marketing concepts learned in Marketing I through hands-on projects, job shadowing and real-life applications. Students are required to operate the school's store, join the local DECA club and participate in competitions.

*This course may be available for college credit through Lake Michigan College.

Content Areas

n/a

Career Outlook

Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors.

Intense competition for jobs is expected.

College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.

Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers.

Source: U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook 2004-2005 Edition. http://bls.gov/oco/