Business Management and Marketing Technology
Management Support
graphic arts



Bridgman High School
Lakeshore High School
Niles High School

River Valley High School

St. Joseph High School

Career Opportunities Include:

Advertising and Promotion
Marketing Manager
Public Relations
Sales Associate
Sales Manager

GRADES: 11-12

Class Description

Marketing I is an introduction to marketing and the role it plays within the U.S. and global economies. The course emphasis is on market strategic planning and how it is utilized within organizations to create customers and value. Topics covered are buyer behavior, market segmentation, product planning, quality service, promotions, pricing, and managing channel relationships.

Marketing II is designed to expand on the basic marketing concepts learned in Marketing I through hands-on projects, job shadowing and real-life applications. Students are required to operate the school's store, join the local DECA club and participate in competitions.

*This course may be available for college credit through Lake Michigan College.

Content Areas


Career Outlook

Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors.

Intense competition for jobs is expected.

College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.

Median annual earnings in 2019 were $135,900 for advertising, promotions, and marketing managers.

Source: United States Department of Labor, Bureau of Labor Statistics, 2019-20 Occupational Outlook Handbook:

Updated 11/20/2020